Brand Activations & Pop-ups in Berlin
Brand partnerships · Berlin
Your brand.
Our Pod.
Berlin.
Pop-ups, product launches and brand activations inside Sqwod Pod, Berlin’s private gym rooms. A street-level glass front in Prenzlauer Berg, a fitness crowd that books by the hour, and a proven run with Hyperice on Berlin Marathon weekend.
Full window wrap for Hyperice, Sep 2026
private training sessions booked in the last 30 days
Momence, 29 Aug–28 Sep 2026Pods in Prenzlauer Berg and Weißensee, 42–47 m² of training floor each
Kollwitzkiez · Weißenseefrom empty gym to branded pop-up, window wrap included
Hyperice build, 24 Sep 2026average resident age around our Kollwitzkiez Pod. Berlin overall: 42.4
Amt für Statistik Berlin-Brandenburg, 2022The transformation
Same street. Your brand.
One afternoon of install turned our glass front into a Hyperice and Nike storefront in the heart of Prenzlauer Berg. Back to Sqwod Pod the day after.
BEFORE
AFTER
WATCH THE REEL@hyperice
Opens the Hyperice reel on Instagram.
Case study · 24–27 Sep 2026 · Kollwitzkiez Pod
Hyperice “Haus of Recovery”
Berlin Marathon weekend
For marathon weekend, Hyperice turned our Kollwitzstraße Pod into a recovery house for runners. Hyperice recovery tech to try, exclusive trials of the Nike Air Zoom Hyperslide, free specialty coffee and product for sale on site. Open to the public Friday and Saturday, 10:00–19:00.
WHAT SQWOD POD HANDLED
- Site visit and floorplan within 24 hours
- Window, glass and fridge specs for branding
- Pod blocked for build, open days and teardown
- Members told in advance, bookings moved
- Vector brand files for co-branding
WHAT THE BRAND BROUGHT
- Full window wrap and interior design
- Build and load-out by their Berlin agency
- Product, demo staff and on-site sales
- Coffee bar with Fellow and Onyx Coffee Lab
- Partner branding for Pillar on the fridge
WHAT STAYED
AFTER THE WEEKEND
The pop-up closed. The partnership didn’t. Normatec 3 Legs, a Hypervolt 3 Pro, a zero-gravity recovery chair and a Fellow Aiden brewer now live in our Kollwitzkiez Pod, in front of every member who books there.
“It was really a success in my mind! … Great people and amazing partners.”
Inside the pop-up
Photos: Alex Dantes-Smith / Fellow · Night exterior: Sqwod Pod
Formats
Five ways to show up in Berlin
01 · 1–4 DAYS
Pop-up takeover
The whole Pod is yours. Window wrap, product trials, retail. Built for launch weeks and race weekends.
02 · 2–4 HOURS
Launch night & trials
A press, creator or community preview. People try your product in a real training room, not a hotel ballroom.
03 · FULL DAY
Content & shoot days
Shoot your campaign in a premium gym with real equipment. Production companies already book the Pods as a location.
04 · RECURRING
Community sessions
Coached small-group workouts, recovery sessions, run-club meet points. Your brand, our coaches, a regular slot.
05 · ALWAYS ON
In-Pod placement
Your product in the rooms members train in every day, with a QR code to your shop. Sampling, not signage.
No rate card. Every format is shaped with you on a call, then quoted.
The neighbourhoods
Young, dense, international
Kollwitzkiez is one of Berlin’s youngest and most international neighbourhoods: five years younger than the city average, with more than one in four residents holding a non-German passport. Weißensee is the quieter lakeside district next door, with room to build and shoot.
Inside the Pods: around 400 private sessions booked every month by people who pay to train on their own terms.
| KOLLWITZKIEZ* | WEISSENSEE** | |
|---|---|---|
| Residents in the surrounding area | 27,506 | 40,073 |
| Residents per km² | 20,075 | 9,465 |
| Average age (Berlin: 42.4) | 37.1 | 39.3 |
| Aged 65 or older | 6.3% | 13.4% |
| Non-German nationals | 26.6% | 13.9% |
| Residents with a migration background | 39.3% | 21.3% |
* Bezirksregion Prenzlauer Berg Südwest (incl. Kollwitzplatz), 31 Dec 2022. ** Bezirksregion Weißensee, 31 Dec 2021. Berlin average age: 31 Dec 2022. Source: Amt für Statistik Berlin-Brandenburg, via Bezirksamt Pankow district profiles.
The spaces
Two Pods. Pick your stage.
KOLLWITZSTRASSE 20 · 10405 BERLIN · PRENZLAUER BERG
Kollwitzkiez · the storefront
- About 42 m² training floor, plus WC and storage
- Street-level glass front, full window wrap possible
- Brandable drinks fridge, 45 × 45 × 180 cm
- Home of the Hyperice pop-up and the recovery kit it left behind
JACOBSOHNSTRASSE 27 · 13086 BERLIN · WEISSENSEE
Weißensee · the studio
- About 47 m² training floor
- Showers and kitchenette for crew and guests
- Whole-day hire for shoots and closed events
- Open Mon–Sat 7–21, Sun 9–17
How it works
Brief to doors-open
-
01
Send the brief
Dates, format, what you want people to feel. Tee reads every one.
-
02
Walk the space
On site or by video. You get the floorplan and every dimension you need.
-
03
Lock the dates
We block the Pod before member booking opens 14 days out, and look after our members.
-
04
Build and go live
Your agency builds in a day. We keep access, power and the space running.
-
05
Teardown and recap
The Pod goes back to members, and we share what we saw on the ground.
Questions brands ask
How many guests can come through?
The Kollwitzkiez Pod has about 42 m² of floor plus the street frontage. We plan guest flow with you so it stays comfortable at peak moments.
Can we sell product on site?
Yes. Hyperice sold directly from the pop-up.
Do you build it, or do we?
Your agency leads design and build. We supply floorplans, dimensions, access and a Berlin team on the ground.
How far ahead should we book?
As early as you can. Members can book 14 days ahead, so your dates need to be locked before then.
What does it cost?
No rate card. Every activation is different, so we start with a short call about your goals, dates and format, then send a proposal built around them.
Plan your activation
Bring your brand to Berlin.
Tell us what you want to launch and when. Tee, our founder, reads every brief and sets up a call to shape it with you.
Or email hello@sqwodpod.com